Marketing

Business, Digital Marketing, Marketing, Strategy

Digital marketing for SMEs

Digital marketing for SMEs – Helping SMEs Compete and Win Online In a competitive world where attention is currency, small and medium-sized enterprises (SMEs) are…

Digital Marketing, Marketing

Marketing Made Simple: Practical Digital Advice for Everyday Entrepreneurs

Practical Digital Advice for Entrepreneurs In today’s fast-moving business world, you don’t need a massive budget or a full marketing team to build a strong…

Business, Marketing

Franchising Opportunities in Kenya for MSMEs

Franchising Opportunities in Kenya for MSMEs Micro, Small, and Medium Enterprises (MSMEs) form the backbone of Kenya’s economy, contributing significantly to employment and innovation. However,…

Business, Digital Marketing, Marketing

The Importance of Networking for Entrepreneur

The Importance of Networking for Entrepreneur In Kenya’s dynamic and fast-paced entrepreneurial scene, it’s easy to think that innovation, capital, and grit are the only…

Business, Digital Marketing, Marketing, Strategy

5 Tips for Building a Strong Brand Identity for Your MSME

5 Tips for Building a Strong Brand Identity for Your MSME In today’s competitive market, building a strong brand identity is no longer a luxury—it’s…

Business, Marketing, Strategy

How to Create a Winning Business Plan for Your SME in Kenya

How to Create a Winning Business Plan for Your SME in Kenya Launching a small or medium-sized enterprise (SME) in Kenya is an exciting and…

Business, Marketing

Scaling Your Business: Strategies for Kenyan SMEs to Go National

Scaling Your Business: Strategies for Kenyan SMEs to Go National For many Kenyan entrepreneurs, the dream isn’t just to run a successful business it’s to…

Business, Marketing, Strategy

How Kenyan SMEs Can Embrace AI for Better Productivity

How Kenyan SMEs Can Embrace AI for Better Productivity In a world where digital transformation is reshaping industries, Artificial Intelligence (AI) is no longer a…

Business, Development, Digital Marketing, Marketing

5 Affordable CRM Tools to Manage Your Small Business in Kenya

Best CRM Tools for Small Business in Kenya Running a small business in Kenya is no easy feat. From chasing leads to managing customer relationships,…

Business, Marketing, Strategy

The Role of Google My Business for Local Kenyan SMEs

In the fast-evolving digital landscape, small and medium-sized enterprises (SMEs) in Kenya face increasing pressure to establish an online presence. Local businesses in Kenya can…