Strategy

Marketing, Strategy

How to build a Market Positioning strategy

How to build a Market Positioning strategy Building an effective market positioning strategy is imperative to the overall success of the marketing campaign for a…

Business, Strategy

Five Strategies to Succeed as a Hybrid Employee

Strategy to Succeed as a Hybrid Employee What is Hybrid Working?  Workers who practice hybrid working might divide their workdays between the office and their…

Business, Digital Marketing, Strategy

8 Benefits of Search Engine Marketing

Benefits of Search Engine Marketing Search engine marketing (SEM) is a form of digital marketing that uses search engines to promote your business. It requires…

Business, Development, Digital Marketing, Strategy

The 7 key elements of Brand Identity Design

The 7 key elements of Brand Identity Design There’s more to crafting a memorable brand than putting together a quick logo and color palette. Instead…

Digital Marketing, Marketing, Strategy

Tips to Boost your Marketing Strategy Effectiveness 

Are you looking to increase your  tips to boost your marketing strategy effectiveness? If so, you’re not alone. With the vast array of marketing channels…

Digital Marketing, Marketing, Strategy

How to Create a Digital Marketing Strategy 

Digital Marketing Strategy A well-crafted digital marketing strategy helps you decide not just what actions to take, but also what actions to avoid. This allows…

Business, Consulting, Creative, Digital Marketing, Social Media, Strategy

The Most Important Thing Marketers Should Know About Increasing Online Sales

Before the invention of cell phones, traditional marketers followed a standard purchasing funnel that included raising product awareness, learning about target customers’ preferences and interests,…

Development, Digital Marketing, Social Media, Strategy

7 Benefits of a Social Media Campaign

What Is A Social Media Campaign? This is a coordinated marketing effort to reinforce or assist with a business goal using one or more social…

Strategy, Business, Digital Marketing

Your IT Guy Should Not Be Doing Marketing

In the course of looking for business, I visited a hotel and found a young man called Eric. I met him in a previous location…

Strategy, Business, Digital Marketing

Artist using social media networks to find market

Lazarus Tumbuti has been engaging in visualizing art for quite some time. Living in slum has never deterred him from doing what he knows best…