Strategy

Business, Finance, Strategy

Budgeting Tips for MSMEs: How to Make Every Shilling Count

  For Micro, Small, and Medium Enterprises (MSMEs), smart budgeting is essential. Whether you run a retail shop, a local service business, or a tech…

Business, Strategy

5 Essential Accounting Tools for Kenyan MSMEs

Accounting Tools for Kenyan MSMEs Managing finances is a critical aspect of running a successful business, especially for Micro, Small, and Medium Enterprises (MSMEs) in…

Business, Marketing, Strategy

The Role of Google My Business for Local Kenyan SMEs

In the fast-evolving digital landscape, small and medium-sized enterprises (SMEs) in Kenya face increasing pressure to establish an online presence. Local businesses in Kenya can…

Business, Digital Marketing, Marketing, Social Media, Strategy

How to Use Jumia and Other Marketplaces to Grow Your Business

Grow your business in Jumia In today’s digital age, online marketplaces like Jumia, Amazon, and eBay have become essential platforms for businesses to thrive. Whether…

Business, Digital Marketing, Marketing, Social Media, Strategy

Why Your SME Needs a Website and How to Build One on a Budget

Why every business needs a website In today’s digital age, a website isn’t just a nice to have for small and medium sized enterprises (SMEs)…

Business, Digital Marketing, Marketing, Strategy

Top 5 Free Digital Marketing Tools for Small Businesses in Kenya

Top 5 Free Digital Marketing Tools for Small Businesses in Kenya In today’s digital age, small businesses in Kenya have a tremendous opportunity to grow…

Digital Marketing, Marketing, Strategy

10 Digital Marketing Strategies Every Kenyan SMEs Should Know

Digital Marketing Strategies In today’s digital market, small and medium enterprises (SMEs) in Kenya must harness the power of digital marketing to be and stay…

Digital Marketing, News, Strategy

Top Digital Marketing Trends in Kenya to look out for 2025

Top Digital Marketing Trends in Kenya While Kenya remains at the fore in technology matters in the rest of East Africa, businesses have to stay…

Marketing, Strategy

How to build a Market Positioning strategy

How to build a Market Positioning strategy Building an effective market positioning strategy is imperative to the overall success of the marketing campaign for a…

Business, Strategy

Five Strategies to Succeed as a Hybrid Employee

Strategy to Succeed as a Hybrid Employee What is Hybrid Working?  Workers who practice hybrid working might divide their workdays between the office and their…