Business

Business, Marketing, Strategy

The Role of Google My Business for Local Kenyan SMEs

In the fast-evolving digital landscape, small and medium-sized enterprises (SMEs) in Kenya face increasing pressure to establish an online presence. Local businesses in Kenya can…

Business, Digital Marketing, Marketing, Social Media, Strategy

How to Use Jumia and Other Marketplaces to Grow Your Business

Grow your business in Jumia In today’s digital age, online marketplaces like Jumia, Amazon, and eBay have become essential platforms for businesses to thrive. Whether…

Business, Digital Marketing, Marketing

Best E-commerce Platforms for Small Businesses in Kenya

E-commerce Platforms for Businesses In recent years, the e-commerce landscape in Kenya has experienced significant growth, offering small businesses the opportunity to expand their reach…

Business, Digital Marketing, Marketing, Social Media, Strategy

Why Your SME Needs a Website and How to Build One on a Budget

Why every business needs a website In today’s digital age, a website isn’t just a nice to have for small and medium sized enterprises (SMEs)…

Business, Digital Marketing, Marketing, Strategy

Top 5 Free Digital Marketing Tools for Small Businesses in Kenya

Top 5 Free Digital Marketing Tools for Small Businesses in Kenya In today’s digital age, small businesses in Kenya have a tremendous opportunity to grow…

Business, Strategy

Five Strategies to Succeed as a Hybrid Employee

Strategy to Succeed as a Hybrid Employee What is Hybrid Working?  Workers who practice hybrid working might divide their workdays between the office and their…

Business, Digital Marketing, Strategy

8 Benefits of Search Engine Marketing

Benefits of Search Engine Marketing Search engine marketing (SEM) is a form of digital marketing that uses search engines to promote your business. It requires…

Business, Development, Digital Marketing, Strategy

The 7 key elements of Brand Identity Design

The 7 key elements of Brand Identity Design There’s more to crafting a memorable brand than putting together a quick logo and color palette. Instead…

Organic, Business

How to Optimize Your Business for Organic Search

We have been discussing organic SEO and some of its benefits. We have come to a point where, we now have to answer the most…

Business, Creative, Social Media

How to Get Started with Social Media Marketing

To win in any game, you must first be in the game.I think it would be an extremely sad day, if as a business owner…