Conquering the Digital Frontier: A 5-Step Guide for Traditional Businesses
admin
/ April 17, 2024
The digital landscape is no longer a distant horizon, it's the present. For traditional businesses, the question isn't "if" to...
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Online Reputation Management
admin
/ August 21, 2023
Let's engage in a small exercise. Launch your browser, and hover over to your right to locate the buttons that...
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How to Optimize Your Business for Organic Search
admin
/ August 2, 2023
We have been discussing organic SEO and some of its benefits. We have come to a point where, we now...
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How to Get Started with Social Media Marketing
admin
/ July 31, 2023
To win in any game, you must first be in the game.I think it would be an extremely sad day,...
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3 Major Benefits of Organic S.E.O
admin
/ July 21, 2023
Why Is Organic SEO Important? If this is one question that you are asking yourself, read on.Search engine optimization is...
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6 Steps to Jumpstart Your Organic SEO
admin
/ July 12, 2023
At one point we must all agree that you cannot scale a business without proper marketing. Research shows that with...
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Learn to love a recession.
admin
/ June 13, 2023
A recession is heavily looming leaving many business owners with sleepless nights. Reduced margins, increased prices, declining consumerism, and geopolitical...
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Do you know the state of your digital customer experience?
admin
/ June 13, 2023
The most important relationship a company would have is that with its customers. However, with the introduction of numerous digital...
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How will generative AI disrupt our current SEO?
admin
/ June 13, 2023
SEO is never ending, there are constant algorithm changes, core updates and daily variations in daily organic traffic. The influence...
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Breaking down the media consumption habits of our Kenyan Millennials and Gen Zers
admin
/ June 13, 2023
Every brand that operates in the digital world understands the importance of content, but as demographics and culture vary from...
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What should be your priority: Marketing or Sales?
admin
/ February 20, 2023
Marketing and Sales are two sides of the same coin. One cannot exist without the other. Quite often they are...
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Features Your Website Should Have To Increase Conversions.
admin
/ February 19, 2023
Your website is the foundation for all your marketing efforts. Its quality can make or break your revenue stream. It...
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The Key To Your Hotel’s Competitive Advantage Lies In Your Data Analysis
admin
/ February 19, 2023
The shift to digital marketing has created immense opportunities for effective data mining. From check-ins to post-stay surveys, travellers leave...
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Reclaim Marketing as the Driver of Your Business
admin
/ February 19, 2023
It is logical to reduce your marketing spending in such an uncertain economic climate. However, the long-term costs of that...
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6 Ways to Optimize Your Social Media Presence for Your Small Business
admin
/ February 2, 2023
With over one billion people using Facebook, it’s time for small businesses to establish a social media presence and be...
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The Key to your hotel’s competitive advantage lies in your data analysis
admin
/ January 29, 2023
The shift to digital marketing has created immense opportunities for effective data mining. From check-ins to post-stay surveys, travellers...
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Features your website should have to increase conversions
admin
/ January 29, 2023
Your website is the foundation for all your marketing efforts. Its quality can make or break your revenue stream. It...
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Google Analytics Metrics Every Small Business Owner Needs to Know
admin
/ October 3, 2022
Google Analytics is a very popular analytics program that is used by marketers to measure performance. Some of the performance areas...
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The Most Important Thing Marketers Should Know About Increasing Online Sales
admin
/ March 17, 2022
Before the invention of cell phones, traditional marketers followed a standard purchasing funnel that included raising product awareness, learning about...
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