Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships?
In this article, you’ll discover how to find and contract with paid social influencers.
1: Choose the Right Social Network for Your Niche
Before you start looking for individual influencers, think about the channels you want to use.
As Moz founder Rand Fishkin has pointed out, influencer marketing “should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter, LinkedIn, Reddit, Pinterest, Medium, discussion forums, and every other source of influence. Instead, the phrase somehow evolved to mean Instagram with an occasional side of YouTube. That’s… madness.”
Take a comprehensive survey of the channels you already use to share content and find leads. Then go beyond that. Think about where your ideal customer hangs out online and find out what kind of media they consume. The picture could be very different from your existing content strategy. Be ready to explore new forms of media such as podcasts and live streaming.
Also think beyond mere numbers. It’s not just about whom your customers follow, but whom they respect. Whom do they listen to? Whom do they consider an authority? The novelty Twitter account Big Ben Clock has more than 15,000 followers, but do you really think those followers would take a product recommendation seriously?
