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Improve Your Social Media Presence With
Social Media Marketing Services
Are you looking for an effective way to grow your business’ brand awareness, number of new customers, and website traffic? Then you should be on social media! Check out our social media marketing service and build a strong social media presence. Contact us to get started.
Let’s Get Back To The Basics
- Social Media In Today’s World
Social media has taken the world by storm since its original creation. The amount of social media users has risen up to over 4 billion (which will be double what it was in 2015!). On average, people have at least 8 different social media accounts- and they don’t just have them, they’re using them! Big platforms like Facebook saw well over half of their monthly users using Facebook daily in some of the latest data. The volume of people using social media, however, is not the only thing that’s changed.
The way people use social media has changed as well! It was originally created as a way for friends and family to communicate and socialize online, but it has become so much more than that. In today’s world, yes the main use remains to be interacting with friends and family, but it’s also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and/or as a major step in your marketing funnel for building connections.
So if you’re new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at an explosive rate you’ll want to take advantage of it for your business. That’s where social media marketing services come in.
- What Is Social Media Marketing?
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.
All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.
- How Can A Social Media Marketing Campaign Help My Business?
A social media marketing campaign helps you put strategic social media content and/or social ads in front of your targeted audience. This gives your business valuable, extensive and targeted exposure.
Social Media Pricing For Startups
Are you tired of getting the same unsatisfying results from your social media strategy? Don’t settle for any less. You can do better on these social media platforms! With our social media services, you can be sure that every penny you spend on a social media campaign will generate the results that you wanted and more. Hit the button below to talk to us today.
So, What’s The Difference Between
Social Media Marketing & Digital Marketing In General?
We get this question a lot! The short answer is that social media marketing is one of the services that falls under the umbrella of digital marketing services.
Digital marketing is a term that encompasses all of the many different digital marketing methods you can execute including social media marketing, short video management, PPC (pay-per-click) ads, email marketing, and more.
So as you can see, social media marketing is just one working component under a bigger digital marketing strategy. That’s why we are a full-service agency that offers social media marketing in addition to the other services listed above. This is because you want your social media efforts to be in support of and supported by all of your other digital marketing efforts.
Is Being Active On Social Media Platforms Important To Your Business?
If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you create that brand-consumer trust?
That is where social media marketing, or also commonly known as SMM promotion, comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand. But really, how important is a social media for a business like yours? Let’s check out these statistics.
The Benefits Of Social Media Marketing Services
- Improve Your Credibility As A Brand
Simply having social media is a start to increasing your credibility as a brand. If your business does not have a social media account, or if it does but it’s not regularly updated and optimized, it has the same impact as having a brick-and-mortar location that’s empty, collecting dust. It doesn’t give a good impression, it does nothing to establish trust with your potential customers and it can make users question if your business is even operational. This is because “checking out your social media” is a part of the research process for buyers today. That’s how important social media is for businesses these days. So then, if you partner with a social media marketing agency like Actuate Digital to take your social media accounts to the next level, you can accomplish more than the bare minimum of just having a social media account. If we’re saying that simply having a social media account is a foot in the right direction towards increasing your credibility, imagine what implementing a strategic, powerful social media marketing plan could do for establishing your credibility and online presence.
- Attract A Targeted Audience
Keyword there is targeted! Earlier we said billions of people use social media and that most have 8 or more accounts on average. You need to be able to sift through the sea of people online to find your specific target audience because you don’t want to build a follower base of just any type of person! You want potential customers! So how do you accomplish this? You start by picking the right social media platforms for you. Each social media platform is different and therefore attracts different groups of people. For example, Facebook’s users are pretty evenly split between male and female while Pinterest is used more by females. So first you’ll want to nail down what your ideal customer looks like and from there, you can look at the qualities of the different social media platforms to determine which might benefit you the best. Which holds the majority of your target audience? Once you determine the social media platforms you want to utilize, you can then use further targeting options provided by each individual platform. You can filter through a platform’s user base and target by demographics, interests, behaviors and more. This will help ensure that your social media content is being served to the right audience.
- Direct Access To Your Customers
Engagement and conversations are happening every second of every day on social media. One of the biggest reasons social media has proven so powerful for businesses is because it gives them the ability to engage with their customers directly. For example, if someone buys a dress from your shop, they are likely to take a photo with it on, post it to Instagram and tag your brand (this is just an example but it happens way more often than you might think!). Your brand can then like the photo, comment on it, share it on your Instagram etc. This kind of positive interaction encourages brand loyalty and shows people that your customers love your brand. Let’s look at another example. Let’s say a mishap occurred with shipping and a customer lets you know about it on social media. You have the power to quietly provide a solution to that customer and take care of their needs all within private messages on social media before they go and publish a negative review of your business. Having direct access to your customers allows you to keep a pulse on the likes and pain points of your target audience while they feel that they have a direct line and connection to your brand, increasing their trust in your brand.
- Social Media Can Help Your Email Marketing Efforts
Remember earlier when we said that social media marketing services work best when they support your other marketing services and vice versa? Well, here’s the perfect example of that. You can grow your email list simply by being active on social media. How does it work? For starters, you can promote your lead magnet through organic posts or paid social media ads. Doing so will let your followers know about your recent lead magnet, thus encouraging them to sign-up on your list. You can also run a social media contest and direct people to a landing page where they can sign-up to join. Lastly, you can directly add a sign-up form on your Facebook Business page to generate more leads. All of these social media marketing efforts will definitely help you boost your email sign-ups. So while you’re carrying out your social media strategy to reap all of the social media specific benefits we’re discussing here, you can be simultaneously assisting your email marketing efforts as well. Learn more about credible email marketing sevices here.
- Increased ROI
The best benefit of all! While yes, social media management is geared more towards fueling the top of your marketing funnel, you want to see that those followers are eventually converting into customers. This starts with targeting the right people from the beginning and building your online presence effectively with a thought-out social media marketing plan. You don’t want your social media marketing efforts to be for nothing, so that’s where a social media marketing company like Actuate Digital comes in! We know how to simultaneously focus on the followers and engagement while keeping the end goal of ROI in mind.
Do I Need To Hire A
A Social Media Promotion Company?
When managing your business’ social media accounts, you should not put all your eggs in one basket. Yes, they are all social media platforms, but they are different in their own way. Just like businesses in the same industry, each of these social media networks have their own strengths and features that can be useful to your business. That’s why it’s crucial for you to have an effective social strategy on more than one platform.
But wouldn’t that be time consuming? If you do it yourself, yes it can consume your time and resources. But the good news is that you don’t have to do it yourself. Our online marketing company can help you with our social media marketing services.
Our social media promotion service has a proven track record of helping businesses achieve their goals in social media marketing. Whether you’re aiming to grow your audience, generate more leads, get more new customers, or increase your ROI – Actuate Digital is here to help.
Social Media Marketing For Small Businesses
Our Social Media Marketing Services
You can avail our social media promotion service for any of the social media platforms below. If you want to learn more about our SMM promotion services, then you can simply click the buttons below or schedule a free meeting with one of our digital marketing experts.
Our Proven Effective Social Media Marketing Process
- Assign A Dedicated Social Media Account Manager To Your Account
You will be assigned a dedicated social media account manager to develop your strategy and execute it. This person will learn your business and be your primary contact. You will be able to communicate with your social media manager daily via email or schedule a call at a time that is convenient for the both of us.
- Develop A Social Media Strategy That Is Specific To Your Business
The first step we will take with your social media campaign is to perform research and develop your strategy. We will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. We will also develop advertising strategies and funnels for your social campaigns to show you the roadmap to success
- Develop Engaging Content Calendars And Posts
Once you agree on the social media strategy we develop, we will start execution. We will develop social media posts that are unique to your brand. For quality assurance, this content can be prepared in a monthly content calendar. You will have an opportunity to review and approve before anything goes live on your social media profile.
- Reporting And Communication
Your social media manager will prepare monthly reports for you to review. You will also have 24/7 access to our reporting software to view your campaign’s real-time progress. In terms of meetings, we can schedule weekly, biweekly, or monthly meetings to discuss progress.
- Growth Optimization And Daily Maintenance
Our social media marketing services include daily management and growth optimization. We monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 business hours. In addition, we will use organic tactics (hashtags, following, contests, etc.) to grow your social media channels.
Why Choose Our Social Media Marketing Services
There are no surprises
Everything is run by you first. We mutually agree on social media strategy and you can approve all deliverables. You will be able to work with us in a seamless manner that requires very little effort from your side.
Get More For Your Money
Spending your entire budget on a social media agency is like buying a car without gas. We don’t want you to pay us a high retainer. We’d rather you pay us for the true cost of the service and spend any additional budget in paid advertising. This will help us, help you.
Low Risk Contracts
Social media agencies like ours are backed with high integrity and want to earn your trust through providing great work. Our social media marketing services are proven to generate positive results for our clients in various industries.
Social Media Marketing FAQs
Services & Working Together
You will be assigned a dedicated social media account manager who’ll be your main point of contact. This person is trained in social media marketing and is likely to have experience working with clients similar to your industry.
We will learn about your business by sending you an in-depth questionnaire to complete and by speaking with you in an onboarding call.
We will create content that fits your business by examining your questionnaire, brand guide and any other material you give us.
No, you do not have to provide us with content, but if you have content, we are happy to use it.
In order to grow your followers, we will using both organic and paid approaches. Organic techniques do not need an advertising budget. Paid approaches need an advertising budget.
Yes, your social media account manager will be monitoring the pages for comments, messages, and reviews.
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales.
You can start social media marketing by following these steps: define your goals, evaluate your assets, understand your target market, publish eye catching content, implement your marketing strategy and continue learning.
Social media marketing is marketing that utilizes social channels like TikTok, Instagram, Facebook and Twitter for brand publicity, growth in engagement, sales and profit.
Contract & Setup Fees
You can expect your followers, engagement, and website traffic & conversions to increase monthly.
You can expect 100-300 new followers a month on organic platforms like Instagram, TikTok, Twitter and Pinterest. Facebook followers will require an advertising budget.
Our clients normally notice an increase in followers and engagement within the first 30 days.
Results
You can expect your followers, engagement, and website traffic & conversions to increase monthly.
You can expect 100-300 new followers a month on organic platforms like Instagram, TikTok, Twitter and Pinterest. Facebook followers will require an advertising budget.
Our clients normally notice an increase in followers and engagement within the first 30 days.
You can expect 100-300 new followers a month on organic platforms like Instagram, TikTok, Twitter and Pinterest. Facebook followers will require an advertising budget.
Are You Ready To Take Your Social Media
Presence To The Next Level?
Let's Talk?
Let’s make something awesome together
