How to Optimize Your Business for Organic Search

We have been discussing organic SEO and some of its benefits. We have come to a point where, we now have to answer the most important question of them all. How do you get started on this road?
Looking at all the digital marketing tactics deployed daily by businesses – SEO remains one key tactic that mustn’t miss in any strategy.
You can generally break down SEO into these three main categories:
• Off-page
• On-page
• Technical

Off-page Opportunities

Off-page SEO includes tactics like getting backlinks and external reviews. These refers to tactics you deploy off-site, with the intention of driving traffic back to your website. As a result, building trust and authority.

Perhaps you are asking yourself what Backlinks are? These are links from one site to another. They’re particularly important to search engines because it means other people trust your site enough to send people to it. It helps nurture and build the TRUST factor.
We’ve always heard of how no modern website should miss a blog section. The reason being, in order for you to be trust worthy you must come out as one worthy of trust – through sharing knowledge.

For you to reap even more rewards, It’s not enough to simply publish content on your blog. If you want the best chance of gaining organic traffic from SEO, you’ll need to reach out and build connections, to bring people to your site.
Often we distribute our content through social media and email marketing to help promote said content to followers – however you need to do more.
Find website and forums you can share your content and or reach out to players in your industry and establish connections.

On-page Tactics

Like the name implies, these are tactics deployed on-site.
On-page strategies focus on optimizing the content on your site for the keywords people are searching for on Google. Remember we have what we call search queries. These are the questions people feed into search engines when looking for answers (products or services)

By carefully, positioning these keywords on your website in very strategic places – you increase your chances of ranking when users come knocking with questions.
The trick lies in knowing which keywords can lead the right audience to your content? It’s at this point that you want to engage in keyword research. This is the process of identifying keywords (short & long tail) that match users search intent.

There are some free Google tools to get started. One way is to use Google’s autocomplete feature. Which is the most obvious. Anytime you are on the search bar and you try typing in something – Google immediately gives you suggestions. That is what we are referring to as autocomplete. It’s such a good place to start!
For instance, let’s say you sell candles:

Google Trends for Keyword Research

You don’t want to stop here. Take it a step further by using Google Trends to see which topic more people are searching for. It’s better to confirm search volume data and interest with a keyword research tool. If you don’t have one in mind, try out the Keyword Overview tool.

Type in potential keywords to get a better estimate of how many people are searching for a certain term. After, you can see important estimates on search volume, difficulty to rank for a keyword, search intent, and much more to help inform your organic search strategy.

Understanding Technical Issues

Any website has its own fair share of technical concerns. Before a website is completely optimized, the technical side of it must be attended to as well.

These technical aspects of your organic optimization strategy would include tasks like improving site performance and user experience. Since we are competing with other websites, and we have information that Google considers these technical issues as well – ergo it’s best to optimize.

How do you know something is going on with your site? Especially if you’re not a highly skilled developer, it might seem daunting to analyze your site’s backend. You can get this done through the use of website audit tools.
In the event you are not aware of any existing technical issue on your website – you are advised to run an audit. There are plenty of SEO audit tools in the market to help you with this particular work.

During this audit, you’ll now be able to see if there are any issues on your site, and their magnitude. Site Audit also offers advice on how to fix these issues. Technical issues can be tough to fix even after you spot them. In cases like these, you may want to check out organic SEO services.

Perhaps at this point you are looking at all that is involved in website optimization and you are torn between doing it yourself and or hiring an agency. Of course this is a weighty decision, however we always recommend getting help.
This saves you time and energy, which you can then channel in growing your core activity!

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