SEO is the most cost-effective technique to improve site traffic conversions without spending a fortune on advertising.
Here’s why
When customers are looking for a product or service the first thing they do is search it and Google returns a list of related websites that answers their search query.
Google’s job is to connect a search query with the most relevant content. If one types in ‘what is SEO?’ their page will enlist everything on SEO and how it works. The Google algorithm determines who sees your website and who doesn’t. Research shows that most people only browse on the first page of the search results, so your website needs to rank higher than everyone else’s.
Since SEO takes a lot of time and work to implement, hiring an SEO expert or a digital marketing agency can help lighten the load. There will be costs associated with hiring, but they will not be as high as paid advertising. SEO differs from paid advertising in that it incorporates organic ranking, which is determined by Google’s algorithm and how websites appear to users naturally.
SEO also builds customers’ trust and confidence, and to do so you must ensure that you provide high-quality content, a user-friendly experience, and high-authority links. Even if a new visitor does not purchase on the first visit, they will remember your page as authoritative and trustworthy. They’ll come back to you when they’re ready to buy and place an order.
How does it work
Search engines are always on the lookout for new content. They dispatch bots that visit websites that create fresh content more frequently than smaller unknown websites. When they come across new pages, they save them in an index. When users input a search query, search engines examine and get items from their index. Then Google will use an algorithm to rank web pages. They assign scores to pages based on a variety of ranking parameters, then rank them from highest to lowest.
SEO is used by the most successful online businesses to boost their Google results and raise their online visibility.
Reach out to us when you are ready to elevate your marketing strategy.
