Your website is the foundation for all your marketing efforts. Its quality can make or break your revenue stream. It is the first touch point for many of your potential customers. Chances are they discover your brand while at the consideration stage of the buyer’s journey, and you’d want them to stick around long enough to the point they are ready to book (conversion).
Since the majority of this process is done online, your website should be well designed and developed to guide your visitor safely through their customer journey to the point of purchase.
As an assessment, you need to review your website by asking the following questions:
- Is your website memorable?
- Is it easy to navigate?
- Does it solve your customer’s problem quickly and efficiently?
- Is it aesthetically pleasing?
- Does it stand out against your competition?
A well-designed website offers your brand;
Credibility – There are numerous hotels, resorts or tour operating companies that offer the exact same services you do. This is your chance to make an impression on your customer and clearly communicate the reasons for your company’s existence and how best you can solve your customer’s needs.
Having no website or a neglected website only hurts your business more because it urges your guests to question the legitimacy of your company.
Leads; Your primary traffic will come from search engines. When potential clients discover your company online and are interested in what you have to offer, they can further explore your website, find what they need, and complete a purchase as a result increase your sales and clientele.
Digital Marketing; you must attract visitors to your website to increase your leads (both quantity and quality) in order to expand your business. Focusing on your ideal buyer personas and maximizing the return on your advertising investment (ROI) will help you achieve this.
Branding; this is the fastest way to distinguish your company by showcasing to your customers, what you represent and why your company exists in the first place thus increasing the chances of them buying from you.
To effectively do this, your brand’s website must have the following things;
Have a Book Now Function
This little button improves the competency of your website. The customer experience (UX) is made easier, they get what they need without having to call. And your brand reaps the rewards of your customers’ impulsivity because they can reserve their ideal location anytime. In today’s fast-paced world, being able to put thought into action instantaneously is immensely advantageous.
Additionally, pre-booking allows you to manage important operations that keep your business running smoothly. For example, once you know what you have booked, you know what to promote, and you get to know a little bit about your customer and their requirements and use that to attract similar clients.
Have a Payment Integration
Every potential customer that lands on your website has multiple payment options like credit cards, debit cards, and online payment options. Providing numerous payment options for your customer increases your chances of converting a guest to a customer.
Mobile Responsive Design
Many of your prospective clients use mobile phones more frequently than their PCs to access the internet. No matter the device it is being viewed on, it is necessary to adapt your website to fit the size of the screen. This improves ranking on Google searches because it favours websites with responsive designs and better user experiences, which lowers bounce rates and boosts conversion rates.
Word-of-mouth recommendations are more powerful than any other form of marketing. This is the social proof that people have actually used your services and they loved the experience you gave. Find ways to incentivize and encourage your guests to talk about their experiences and host their wonderful thoughts on your site for other potential guests to see.
Use Impactful Photos
They serve the incredible purpose of making your website look good. It’s still holds true – a picture is worth a 1000 words.
We are visual creatures, images not only draw our attention but also elicit strong emotions. The stunning photography that shows off the beauty of your location helps to improve the user experience and present the value of your brand in a snack-able way. This stands a greater chance to convert a looker into a booker.
Social Media Integration
Your website and social media should work smoothly together. Giving your audience more opportunities to engage with your brand is essential. This increases your brand’s reach and awareness and also encourages your audience to engage with your social media accounts growing your social media communities.
Only add platforms that are pertinent to your brand if you want to maximize efficacy and watch how user experience booms on your website.
If you already have an existing website – feel free to conduct and audit and cross check that it has all these features. Those planning on developing one, use this as a guide to give clear briefs to you developers in order to get the best website for your business.