Email Marketing

Digital Marketing, Email Marketing

The Importance of Email Marketing

The Importance of Email Marketing The importance of email marketing stems from its capacity to reach clients in a personal and affordable manner. It cuts…

Consulting, Creative, Development, Digital Marketing, Email Marketing

What should be your priority: Marketing or Sales?

Marketing and Sales are two sides of the same coin. One cannot exist without the other. Quite often they are used as synonyms. Marketing proceeds…

Creative, Digital Marketing, Email Marketing

The Key to your hotel’s competitive advantage lies in your data analysis

The shift to digital marketing has created immense opportunities for effective data mining.   From check-ins to post-stay surveys, travellers leave digital trails wherever they…

Business, Creative, Digital Marketing, Email Marketing

Google Analytics Metrics Every Small Business Owner Needs to Know

Google Analytics is a very popular analytics program that is used by marketers to measure performance. Some of the performance areas looked at are: What Are…

Email Marketing

10 Best Ways to Grow Your Email List

Is email marketing part of your marketing mix? Most companies I have had the pleasure of interacting with, never mention the need for email marketing…

Social Media, Business, Digital Marketing, Email Marketing, Strategy

The Difference between Paid Search and Organic Search

These words should ring true every day. Whether you are running your own business or working in the marketing department for a small or major…

Digital Marketing, Creative, Email Marketing

9 Reasons Why Starting a Facebook Group Should Be Your Priority in 2019 and Beyond

The other day, I was looking at Facebook’s new group feature and I thought to myself, should I start a Facebook group for our clients?…

Social Media, Digital Marketing, Email Marketing

6 Step Guide To Outsourcing Your Social Media Management

The other day a friend asked if I could do a proposal for him regarding a social media marketing client he had. Of course, I…