Online Reputation Management
Take control of your online conversation
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Your online reputation is how others see you when they look for you online.
Google yourself. What do you see? Are you represented fairly?
Everyone has an online reputation. The only question is do you have a say in yours?
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward.
Two cycles of online reputation:
- Vicious Cycle: Ignore your online reputation and you risk falling victim to a vicious cycle of misinformation and rumors.
- Virtuous Cycle: Take care of your online reputation and you create a virtuous cycle of positive, quality materials that reflect well on you
Why you should care about your online reputation
Online reputation is becoming so pervasive, it’s almost time to drop the word “online”
The Internet is our first stop for everything
Not only do people view the Internet as their first source of information, but they also trust what it tells them. More importantly, they make decisions based on what they find online.
• Two out of three people see the Internet as the most reliable source of information about a person or a business (Edelman Insights)
• 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab)
• When looking for a local business, 97% of people read online reviews (BIA Kelsey)
• Over 80% of reputation damage comes from a mismatch between the buzz and the reality (Digimind)
Looking at statistics like these, it’s clear that what happens online affects your entire life.
Online and offline are blending
With each passing day, the online world becomes more and more enmeshed with the rest of our activities. From smartphones to smart TVs, from the “Internet of things” to the self-driving cars of the future—you are living each day increasingly online, even if you never touch a computer.
That means there are more and more ways for you to leave an online mark, positive or negative.
Now, you might not think that people are searching for you, but chances are they are. Common reasons include:
• Employers doing pre-interview research
• Landlords looking into prospective renters
• Children searching for details of their parents’ “real lives”
• Curious significant others, past and present
• Former colleagues looking to share professional opportunities
• College admissions departments evaluating prospective students
• Insurance companies doing risk assessments
No matter how “under the radar” or “low-tech” your lifestyle, there is a good quantity of information about you online—and people are seeing it.
Your online reputation is forever
If someone writes something negative about you online, it can put you at a serious disadvantage over the long term—especially if you’re not aware of it. You might never know why you didn’t get that apartment you wanted, or why a job offer never materialized after that phenomenal interview.
Why do we need online reputation management?
Given how advanced information technologies have become, shouldn’t these issues go away on their own?
Unfortunately, that’s not likely to happen. Online reputation mismatches are not technology problems, they’re human problems.
Google’s algorithms can only give us what we ask for. So if we ask for juicy gossip, conspiracy stories, and negative reviews, that’s what gets associated with our search terms.
Search algorithms prioritize popularity
No algorithm can tell whether information accurately reflects you or not, so popularity becomes the main measuring stick of what makes a good search result.
That’s why embarrassing party photos, frivolous lawsuits dismissed years ago, and other kinds of irrelevant but intriguing “clickbait” often dominate online reputations.
Online reputation management prioritizes balance
Online reputation management counteracts that human bias for gossip, ensuring that the materials that actually matter aren’t overwhelmed by the rumors.
Do you trust your reputation to be accurately represented by an algorithm that doesn’t know the difference between what’s tantalizing and what’s truthful? If not, then you need to develop an online reputation management strategy to protect your interests.
Are You Ready To Take Your Online Reputation
Services To The Next Level?
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