6 Ways to Optimize Your Social Media Presence for Your Small Business

With over one billion people using Facebook, it’s time for small businesses to establish a social media presence and be where their current and future customer is. 

Starting a social media presence for your business is free and the benefits far outweigh the task of navigating the social media website signup processes and learning all that is related to social media analytics.

Having a presence on social media can also help you develop more-targeted advertisements for social media users to help you grow your business and gain clientele and brand recognition. 

Whether it’s through your hashtag strategy or multichannel experience, social media is an important tool to combine with other marketing tools. 42% of people say that they use social media to search for new brands or products in order to make further informed purchases, with 25% of people following new brands from which they’re allowed of buying products. Also, nearly half of social media account holders use the platforms to directly interact with brands. 

While there are putatively no downsides to having a social media presence for your business, the reality is that without a strategy, you may not get much out of the social media platforms as you should. 

So, how do you do it, and do it right? Here are six ways:

Set Social Media Goals 

If you are planning on setting up a social media presence for your business: firstly, identify your target audience and plan your strategy. Do you want to tell more people about your services or products, gain further guests, and/ or drive further purchases? 

Look to others in your niche, check out their accounts and the competition and see what works and what does not work. 

Setting social media presence requires study and planning. Some common tips include adding brand mindfulness, rate of return on investment (fluently attainable with free social media services), developing a steady client base, and perfecting in-person or online deals. 

Ensure Your Social Media Presence are S.M.A.R.T. 

An important aspect of developing your social media strategy presence is to set S.M.A.R.T objectives. S.M.A.R.T. stands for Specific, Measurable, Attainable, Applicable, and Timely. 

Pretensions that are vague, delicate to measure, unrealistic, not directly applicable to the overall business strategy, or that have no timeline or an unclear timeline are less likely to get fulfilled. Steer clear.

Plan Your Timing

Once you have drafted your social media profile, think about the timing of your posts. Spots similar to Twitter are checked constantly for up-to-date news and operate on a very fast timescale, while other spots like Facebook have lower dynamic content that functions on a day-to-day scale.

You can also use a tool like Bitly URL Shortener in order to track the links in your posts on social media. This way you’ll be suitable to admit analytics and click-stats to see which bones perform. 

Use Social Engagement to Drive Business 

Plan exactly how you want to engage with your guests and the people interested in your business products or services. Client engagement can help drive sales by helping guests learn more about your products, give them a chance to ask any questions and represent the brand as one that’s driven by the needs of its guests. 

Facebook, Twitter, and other platforms offer an accessible messaging platform that enables one-to-one communication between your business and clients or people interested in your company who have some questions about your products or services. 

You can use social media to schedule events using the Facebook “Events” point. Numerous companies offer software with integration with social media posts to enable online posting. 

Work with Influencers to Reach a Bigger audience

Social media influencers are people active on social media platforms like Facebook, Instagram, YouTube, and Twitter, who have a large following and serve as a place where social media users can learn further about products/services they’re interested in. 

For example, in the beauty industry a number of influencers on YouTube, Facebook, and Instagram offer their honest opinions on products that they use for free from companies.

After you set up your social media presence, find some influencers who have content or messaging. Also, reach out to them on the platform and try to develop a relationship with them, offering products in exchange for a review on their social media profile. 

Make Your Content Easy-to-Share 

Once you published new articles on your blog, make sure that it’s easy to read. You will, of course, read your own content on all the social media platforms you have, but others will only do so if it’s as easy as it gets. Nor your workers, nor your social media followers will spend time figuring out how to read a post from your website and will surely not copy a link, especially when on a mobile device. So, make sharing so flawless, that there’s no reason for not doing so. 

There are fantastic plugins out there for distributing content. For illustration, Better Click to Tweet is great for twittering prewritten posts to Twitter. However, still, Social Booster might be the perfect fit for you, if you’re looking for an each-by-one result.  If you need help with your marketing, we’re dedicated and ready to help! Contact us here or talk to an expert now at (+254) 738 759566 

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